Wednesday, October 6, 2010


One-Page Registration Sites

A site that asks for nothing more than an e-mail address, first and last name cannot possibly be a Market Research Company. You should see a red flag coming up. A legitimate Market Research Company, on the contrary, usually asks for detailed information so they can better target panellists for available surveys.

No Company Information

Questionable survey sites do not provide any information regarding their business. On the other hand, legitimate Market Research Companies willingly disclose details like their company headquarters, history, reward system, contact and support information, FAQs, etc. Typically, this can be found on the 'About Us' page.

No Privacy Policy

A site that does not list its privacy policy is an unlikely legitimate survey site. Legitimate online survey panels always disclose the ways they use panellist information and will display this in the form of a privacy policy. Avoid sites lacking in this most important page of information.

Overblown Rewards

Market Research Companies usually pay you USD2-UDS45 for a survey. A survey that promises you a payment of anything more than this sounds too good to be true and is most likely a fraud. You should trust your gut feelings on this.